Training Effective Salespeople Workshop

With a greater understanding of personality and how it impacts both the seller and the customer, salespeople can learn to effectively sell to anyone. In this workshop, we will build upon participants’ understanding of their own Meyers Briggs type, including tendencies and preferences, and teach them how to apply this in-depth knowledge of both themselves and others to selling.

Workshop Objective
Participants’ will gain self-awareness by understanding their 4-letter type, understand how to focus attention on the customer’s personal needs, learn how to read behavior cues, and gain strategies to flex their own behavior to meet the needs of the customer.

Who is it for
This workshop is for all salespeople, including sales managers, sales teams, or anyone who needs to influence someone else in their role.

How does it work
Each participant will take the MBTI® Communication Report assessment prior to attending the workshop. During the session, we will review the results, their implications, and strategies for improvement.


  • Understand how customers are different
  • Learn to hear the customer’s needs and speak their language
  • Reinforce the selling process

In this workshop, we utilize the Myers Briggs Type Indicator (MBTI) Communication Style Report. This tool uses type preferences as a framework for understanding both the natural communication style of oneself and others.

Program Structure
This workshop can take place in one of two ways: over the course of a 3.5-hour session or two 90-minute virtual sessions.

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Our Difference

Here at Cooper Consulting Group, we pride ourselves on the incredible tools, talent, and experience we bring to the table. Our reputation is best-in-class for delivering exceptional services to our clients, and we are dedicated to keeping it that way.

Impactful Tools

We invest in world-class assessments and high-quality materials to provide significant insight and maximize results.

Meaningful Experience

We engage through highly interactive and customized workshops that uncover “aha” moments leading to lasting change.

Unparalleled Expertise

Our team is highly-trained and highly educated, decorated with doctorate degrees and professional certifications that qualify them to assist your organization.

Let us help you accomplish your goals

Ready for results? We would love to hear about your goals and discuss how we can help you achieve them. Have a quick question? We’re here for that too. Call (800) 762-5323 or send us a message and we’ll get back to you.
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